A corporate audio video presentation is crucial in being able to dynamically present your brand, products and services to your target audience, whether it be the market or potential investors. This is why your video has to be able to effectively capture the essence of your brand. It should be able to clearly show your mission, vision and unique proposition to all of your target audiences. Just the same, you should absolutely not make it boring. Here are some ways to make a corporate video that is so effective; your market and prospect investors won’t be able to take their eyes off it.
If you are all about selling properties, give them a good overview
Especially when you are a real estate or construction company, nothing helps better in making a stunning pitch than some really good aerial filming in Sydney. For a real estate company, it gives the market and investors a very good idea of how broad the land development is and what key facilities are nearby so that they can easily see the feasibility of the project.
On the other hand, incorporating aerial cinematography into your construction firm’s corporate video gives your prospective investor or client a good idea about your capabilities and expertise. In fact, go ahead and hire a cinematographer to help you film one of your current construction sites from above. When done regularly, it can also be used when doing progress reports for your sites.
Come up with a script that sells you right off the bat
Before you even approve any expenses for making your corporate video, you have to lock down your script first. You may be creating the video for several different reasons. It can be to give everyone a general overview of your company. It can also be to promote a specific new product, service or even, partnership.
Whatever the case, your corporate video script should be able to effectively deliver the message and emotion that you want to send out to your target audience. Moreover, the corporate video script should, ideally, not sound like a hard sell. Instead, it should simply highlight why your target client or investor should choose to do business with your company instead of others.
Remain aligned with your corporate identity
There is a greater chance to achieve brand recall if you are constantly conveying your brand’s identity and voice throughout your corporate video. Ensure that colors, props and any other visuals used to reflect your identity. The same also goes for the corporate video’s dialogue.